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| An Introduction to Business |
| Learning Business Concepts Through a Simulation Experience |
| 3rd Edition |
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| by Dave Dusseau, Ph.D. & Doug Wilson, MBA |
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An Introduction to Business is a resource designed to provide a framework for understanding the essential aspects of business while using the Management Simulation's “Foundation” experience. This material, used in conjunction with the simulation, demonstrates how the private enterprise system and businesses that participate in that system provide value for customers, clients and society through the products and services they offer.
As the simulation places the student in the position of making business decisions for their company, this print resource steps through the key content areas of:
- marketing
- accounting
- finance
- production
- legal and regulatory
- basic forms of business
The objective is to offer an interactive and interesting way to learn about business basics with a content-rich resource. The combination of this material along with the simulation have proven to better enable students to understand and appreciate the role business plays in our economic system and our society.
A desk copy and comprehensive teaching manual including syllabus, slides, questions, answer key, and study guide are free for adopting instructors.
Paperback, 118 pages
ISBN: 978-0-9763162-2-0; ©2006
$24.95
Available now from University Readers: universityreaders.com/adopt
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[Click image for sneak preview]
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For a Digital Review Copy, please complete the following form:
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| How do I adopt An Introduction to Business for my class? |
 To discuss adoption or to review a hard copy, please contact Becky Smith at 800.200.3908 x 18. |
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