University Readers

An Introduction to Business is the only source specifically written to be used in conjunction with Management Simulation's "Foundation". This updated book provides a framework for understanding the essential aspects of business while using the simulation. It demonstrates how the private enterprise system and businesses that participate in that system provide value for customers, clients, and society through the products and services they offer. This 4th edition includes a new chapter on Business Ethics, and business profile sidebars. These sidebars contain real world business scenarios that accompany and further illustrate key learning points in the text.

The Foundations simulation places students in the position of making business decisions for their company, while An Introduction to Business guides them through the key content areas of marketing, accounting, finance, and production. It also addresses legal and regulatory topics and describes the basic forms of business. The objective is to offer an interactive and interesting way to learn about business basics with a content-rich guide.

Using An Introduction to Business in conjunction with the simulation has proven to help students to understand and appreciate the role business plays in our economic system and our society.

Ask about the following teaching resources available for Dusseau and Wilson's manual:

• Chapter-by-chapter lesson plans
• Syllabus
• Questions and answer key
• Study guide
• PowerPoint presentations

Dr. David Dusseau is a senior professor at the University of Oregon. In eight years of teaching, Dave has won nine teaching awards and received three grants for curriculum development.

Doug Wilson is also an instructor at the University of Oregon and teaches "Introduction to Business" in addition to courses in marketing, entrepreneurship, business planning, and strategy.

A comprehensive teaching manual including syllabus, PowerPoint slides, questions and answer key, and study guide are free for adopting instructors.